Imperfect Produce

Today my first box of Imperfect Produce arrived! I was pretty pumped to have bok choy delivered straight to my porch.

The deal behind Imperfect Produce is pretty simple. They sell the fruit and veggies that can’t be sold to stores because of imperfections or overstock. Then those foods are delivered to customers on a weekly or bi-weekly schedule. You can pick and choose what you want (They tried to sell me beets. Uck!) to buy and it even tells you what is wrong with the stuff.

I really like the idea that this food isn’t going to waste… well, barring that I make it a point to get it used up before it goes bad (It happens. Not a lot, but it does happen). Living in Nigeria really changed my perspective on what makes food quality. Spoiler alert- it’s not perfect symmetry. More than anything, I’m pretty pumped that there are companies that are combining people’s love of at-your-doorstep convenience with the desire to reduce things that are commonly wasted.

It claims to be 33% cheaper than normal produce, but I’ll have to investigate that a bit more. We don’t get an HEB discount on produce like we do on HEB brand items, so it’s possible that this could save us some money too. I’m also going to play with the box size and shipping schedule to see what works best for us. Our family eats A LOT of produce, so it would be delightful if we could get to a place where the produce amount keeps up with the demand.

Ok. I’ll admit it- I think fruit and veggies are kinda cute. And the bunch of carrots I got were adorable and held together with a rubber band in an adorable little bunch. I LOVE that things weren’t in plastic (other than the tomatoes and cauliflower since that was overstock from the store. By the way, Mayhem calls cauliflower “white broccoli,” thus, we ALL call it “white broccoli”) but merely in the box. I’m a big ol fan of reducing the use of plastic.

I mean- look at that picture. It’s okay. You can say it. That’s some mighty friendly looking bok choy right there.

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